It all began in 1986 when I was graduated with a master’s degree in economics and made a decision to enter right into the shoe business. I started writing thousands of letters to shoe importers in many countries. Believe it or not, I received only ten replies out of those letters. That was where the making of shoes for women half the world has really begun. Shoes have since taken over my thoughts, my life and most of all, my soul.
Then came the day when I was to be a bride myself. Ironical as it was, a shoe designer and manufacturer who was unable to find a perfect pair of shoes for her own wedding. I kept asking myself,"As a shoe maker who finds shoes a passion of her life, why doesn’t she create a beautiful and comfortable dream pair of shoes for a bride to wear on one of the most important days of her life?"
It could have been luck or whatever that I have had Diane Hassall, a reputable English wedding shoes expert, as a head designer. With over 20 years of experience and with numerous awards behind her, Diane is regarded by many as the Queen of wedding footwear. Our team of outstanding, professional designers, have been doing their best in making quality wedding shoes, and hence have won world class British Bridal Shoes Awards for 3 times.
This is where "Sirena", perfect wedding shoes for every bride, has begun. Sirena –
"made with love and passion"